Shape: For the shapes, all the edges will be sharp to match with the pointy ends of Gill Sans.Also, red and blue creates a very modern and sleek look, which was exactly the brand personality I wanted to convey. Color: The 3 colors I chose for the color palette were pulled from the colors of England flag to showcase a the British vibes.Moodboard 4 Elements of the Visual Language: Due to its legibility and readability, a wide range variety of companies and organizations have adopted Gill Sans as their typeface. The typeface was initially recommended for advertising and headline use, but it also turned out to work just as well for body text. And this could possibly be the reason why people felt it had a more human feel to it than other sans serif fonts. The thickness variations of strokes slightly mimics handwriting. Thanks to the differences in each style and weight, users are provided with a wide range of character and tonality to be used in specific applications, all within the same type family. Bold weight tend to echo the softer and open style, while the ultra bold have a playful personalities. The regular weight with its flat-bottomed d, flat-topped p and q established its compact and muscular appearance.
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March 2023
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